← All Topics

Media Vocabulary

Social media, journalism, advertising, and information — important vocabulary for IELTS Writing and Speaking.

Your Progress0/15 words learned
Drill This Topic →
15 words·Band 5: 3Band 6: 4Band 7: 5Band 8: 3

social media

noun phraseBand 5
writingspeakingreading

Online platforms that allow users to create and share content and participate in social networking

“Social media has transformed how political campaigns reach voters.”
social media platformuse social mediasocial media influencesocial media addiction

advertising

nounBand 5
writingspeaking

The activity of promoting products, services, or ideas to persuade people to buy or adopt them

“Targeted advertising on social media raises serious concerns about data privacy.”
online advertisingadvertising campaignadvertising revenuemisleading advertising

censorship

nounBand 5
writingreading

The suppression of speech, information, or other content deemed objectionable by authorities

“Internet censorship restricts citizens' access to information in several authoritarian states.”
government censorshipmedia censorshiponline censorshipoppose censorship

misinformation

nounBand 6
writingspeaking

False or inaccurate information spread without the intent to deceive

“Misinformation about vaccines spread rapidly on social media during the pandemic.”
spread misinformationcombat misinformationhealth misinformationonline misinformation

media literacy

noun phraseBand 6
writingreading

The ability to critically access, analyse, evaluate, and create media in various forms

“Schools must teach media literacy to help students distinguish credible sources from unreliable ones.”
teach media literacyimprove media literacymedia literacy skillsmedia literacy programme

press freedom

noun phraseBand 6
writingreading

The right of journalists and media organisations to report news without government interference

“Press freedom has declined in many countries as governments restrict independent journalism.”
protect press freedompress freedom indexviolation of press freedomundermine press freedom

echo chamber

noun phraseBand 6
writingreading

A social environment where people encounter only beliefs and opinions that coincide with their own

“Algorithmic curation on social media creates echo chambers that reinforce political polarisation.”
social media echo chambertrapped in an echo chamberbreak out of the echo chamber

disinformation

nounBand 7
writingreading

Deliberately false information spread with the intent to deceive or manipulate

“State-sponsored disinformation campaigns have been used to influence elections in multiple countries.”
disinformation campaignspread disinformationcombat disinformationstate-sponsored disinformation

fourth estate

noun phraseBand 7
writingreading

A term for the press and news media, regarded as a pillar of democracy alongside the executive, legislative, and judicial branches

“A free press as the fourth estate acts as a watchdog against government abuse of power.”
role of the fourth estatefourth estate functionfourth estate in democracy

news framing

noun phraseBand 7
writingreading

The way in which media organisations present and contextualise stories to shape audience perception

“News framing of immigration issues significantly influences public attitudes towards migrants.”
media news framingnews framing effectexamine news framingpolitical news framing

clickbait

nounBand 7
writingreading

Online content designed with sensational or misleading headlines to attract clicks and advertising revenue

“The dominance of clickbait content is blamed for declining standards in digital journalism.”
clickbait headlinesclickbait contentrely on clickbaitclickbait culture

media consolidation

noun phraseBand 7
writingreading

The process by which fewer large companies own an increasing proportion of mass media outlets

“Media consolidation reduces the diversity of viewpoints available to the public.”
media consolidation risksincreasing media consolidationoppose media consolidation

manufactured consent

noun phraseBand 8
writingreading

The idea, developed by Noam Chomsky and Edward Herman, that mass media shapes public opinion to serve elite interests

“The concept of manufactured consent argues that media ownership shapes editorial priorities.”
theory of manufactured consentmanufactured consent in mediaChomsky and manufactured consent

post-truth

adjectiveBand 8
writingreading

Relating to circumstances in which objective facts are less influential than emotional appeal and personal belief in shaping public opinion

“The post-truth era has made it increasingly difficult for voters to distinguish fact from rhetoric.”
post-truth politicspost-truth erapost-truth societynavigating a post-truth world

epistemic crisis

noun phraseBand 8
writingreading

A breakdown in shared standards for determining what is true, leading to widespread distrust in institutions and expertise

“The proliferation of social media platforms has accelerated the epistemic crisis threatening liberal democracies.”
deepening epistemic crisisaddress the epistemic crisisepistemic crisis in democracy

Use these words in an essay

Practise this vocabulary on real Writing Task 2 questions about media and advertising, with model answers and band-level tips.

IELTS media and advertising essay questions →

Explore More Topics

Put your media vocabulary to the test

Take a focused drill on this topic or use the AI Writing Evaluator to see how well you apply this vocabulary in an essay.